February 22, 2007
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Blog-Worthy
My husband is such a sweetheart. Whenever he sees something interesting and wedding-related, he sends me the articles so that I can blog about it. Today, he sent me something that is really blog-worthy and combines my two favorite things: weddings and Disney!
Here are some excerpts from the Wall Street Journal.
Fairy-Tale Wedding?
Disney Can Supply the GownPrincess-Inspired Designs
Aim to Attract Older Crowd;
Subtle Mermaid StylingWalt Disney Co. has made a fortune out of turning little girls into princesses. Now it plans to turn big girls into princesses, too.
In a move to expand the reach of one of its most popular franchises, Cinderella and her regal friends are moving into the bridal business with a line of wedding dresses and accessories. Disney has teamed up with couture bridal designer Kirstie Kelly to transform blushing brides into their favorite princesses, complete with billowing gowns and crystal tiaras. At a cost of $1,100 to $3,000 for each gown, brides will be able to walk down the aisle in dresses inspired by Cinderella, Snow White, Belle, Sleeping Beauty, Jasmine or Ariel.
About dress designs…..
Still, some of the dresses go places the princess costumes wouldn’t dream of — namely a sexier look. For the newer princesses, Ariel and Jasmine, the designs feature dropped necklines and backs and bare shoulders. (In an unrelated move, Disney also is using a sexy version of Cinderella in an advertising campaign that features actress Scarlett Johansson in the princess’s blue dress.)
Accessories?
Ms. Kelly sketched out various designs for each princess, which she plans to unveil at Bridal Week in New York in April. Disney hopes by the end of the year to offer the dresses in around 500 boutiques in North America, and has plans to move into Europe and Japan as well. It’s also launching a line of costume jewelry for each princess with pieces costing $45 to $295.
Other accessories will follow in October, including bridesmaid and flower-girl dresses, as well as shoes next year. For now, Disney is recommending existing brands of shoes for each outfit — for instance, Jimmy Choo for Cinderella and London Sole ballet flats for Snow White
I would really like to see some of the dresses in person. I’m so curious to see how Ms. Kelly interpreted Belle and Ariel (my two favorite Disney princesses)!
*Disclaimer: Mr. Butterfly’s interest in this article is slightly biased since he works for Disney, but it is still an interesting article.
